Since 2012 the Italian tricolour flag had not been one of those flown by the winners of the awards assigned by IOFT, the international eyewear exhibition in Tokyo, the most important in the Asian world.
The designer who carried Italy to victory for the second time was Piero Massaro,
originally from Sicily but now living in Veneto, who won the award in the “Ladies Eyewear” category during the 23rd edition of the event, staged last month.
“Winning an award in Japan where I presented my eyewear collection for the very first time is not only an honour but also a great source of satisfaction for me”, remarked Massaro at his debut in Tokyo, following the trade fairs in Milan, New York and Paris, where in 2014 he had already won the Silmo d’or. “This award proves that passion can get you everywhere. The road to authentic Italian production and craftsmanship is a tough one to travel along, but it’s worth the effort. We must restore beauty and value to the things we create”, stressed the designer, whose collections are distributed worldwide by Venetian company Italiana Design.